Seth Godin’s thoughts on “caring”

We recommend everyone read Seth Godin’s recent blog post, A simple antidote to a corporatized, unfeeling, profit-maximizing world.

No matter your line of business, background, goals in life, political affiliation, or seniority within a company…it’s a universal truth that the only sustainable way to do business – or run a country, or do anything else for that matter – is to do the right things for the right reasons.

A lack of this basic principle of caring is probably the reason for our current economic situation and seeming inability to get out of it.  Still, there are plenty of intelligent, inspiring people out there who do care, and these are the people who will collectively be able to turn the ship around.

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