Marketing pioneer and bestselling author Seth Godin recently wrote on his blog that the Recession isn’t of the cyclical sort, but the beginning of a Revolution that will change the way we work forever. He says,
Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever? The internet has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.
This goes back the why we say “job creation” is a false promise. Jobs can’t be directly created by politicians or economists. Jobs naturally evolve out of innovation and invention and need. The way we do business will change, but if we’re being a productive society, there will be jobs.
We just have to reorganize.
Staffing companies are currently playing a big role in the new way we work. They’re bridging the gap by assisting businesses – who otherwise would not take on the risk of new employees – with their direct needs. In a new working realty – that, as Seth says, is about gigs and assets and art and an ever-shifting series of partnerships and projects – temp agencies help bring these partnerships together.
But what more can we be doing? Perhaps working with businesses and educational institutions to train workers for the jobs that need doing?